About Us — Veterinary Advisory Group
Veterinary
Advisory
Group
Veterinary Advisory Group is a specialist consulting practice that helps global animal health companies enter and succeed in the Indian veterinary market. We provide the scientific credibility, clinical networks, and on-the-ground expertise that product launches in India demand.
Founded on over four decades of veterinary practice, institutional leadership, and deep relationships across India's veterinary community, VAG bridges the gap between global animal health innovation and Indian clinical adoption.
The Practice
A consulting practice built on clinical authority, peer trust, and a genuine understanding of how veterinary medicine works in India.
Veterinary Advisory Group was established to bring the highest level of scientific and clinical expertise to the animal health industry in India. We work with global pharmaceutical companies, clinical nutrition brands, and veterinary product manufacturers who are serious about building lasting credibility in the Indian market — not just distribution.
Our work spans clinical product training, scientific presentations at conferences and CPD events, product launch support, clinic network access, and ongoing veterinary query management. Every engagement is grounded in evidence, delivered with clinical authority, and designed to build long-term trust between your brand and India's veterinary community.
What sets VAG apart is the depth of the relationships we bring. Built over more than four decades of active clinical practice and institutional leadership, our network spans veterinary clinics, academic institutions, government bodies, and professional associations across India. When we introduce your product, it arrives with credibility already attached.
Meet the Founder
Veterinary Advisory Group is built on the clinical authority and professional reputation of its founder — Dr. Anil K. Sood.
Dr. Anil K.
Sood
With over 42 years of clinical and surgical excellence, Dr. Sood is one of India's most decorated veterinary professionals — and the scientific authority behind every VAG engagement.
About
Dr. Sood
Four decades of clinical practice, surgical innovation, and institutional leadership — all in service of advancing veterinary medicine in India.
Dr. Anil K. Sood has over 42 years of experience in veterinary medicine and surgery. He established Petaids Veterinary Centre in 1983 — one of the oldest and most trusted veterinary canine practices in India — and has since built a career that spans clinical practice, surgical innovation, government advisory, and international training.
An alumnus of the College of Veterinary Sciences, Bikaner (BVSc & AH, 1980; MVSc, 1983) and New York University (Diploma in Orthopaedic Surgery, 1990), Dr. Sood brings a rare combination of Indian clinical depth and global surgical training to every engagement.
Veterinary Advisory Group was founded to bring Dr. Sood's expertise to the animal health industry — helping global companies enter the Indian market with the scientific credibility and clinical authority that only 42 years of practice can provide.
"The best product launch is one where the veterinarian already trusts the science before the sales call."
— Dr. Anil K. Sood
Cases & Clinical Expertise
Orthopaedic Issues & Surgeries
Critical Care & Life-threatening Emergencies
Renal Failure & Chronic Kidney Disease
Complex Pathological Diagnoses
Geriatric Pet Wellness & Aging Issues
Advanced Dental Diseases
Qualifications & Memberships
Education
BVSc & AH — College of Veterinary Sciences, Bikaner (1980)
MVSc — College of Veterinary Sciences, Bikaner (1983)
Diploma in Orthopaedic Surgery — New York University (1990)
Memberships & Roles
Ex Veterinary Surgeon, Government of Delhi
Founder & Treasurer — Small Animal Veterinary Association, India
President & Chairman — Pet Parenting Association, India
Advisor — National Veterinary Foundation, India
Member Advisory Board — National Zoological Garden, Delhi
Veterinary Panel Member — Taj Group of Hotels & Resorts
Veterinary Consultant — Delhi Police Dog Squad
Rabies Eradication Programme Coordinator — Government of India
Prominent Contributions
Renal Failure Management — European Board of Veterinary Specialisation, France
Critical Care & Emergencies in Companion Animals — Small Animal Veterinary Association
Companion Animal Practice — Federation of Small Animal Practitioners Associations
Lifetime Achievement Award
Delhi Veterinary Association, 2016
Awarded in recognition of over three decades of outstanding contribution to veterinary medicine, surgical advancement, and the development of companion animal practice in India.
Bring Dr. Sood's
Expertise to Your
India Launch.
When your product is introduced by a veterinarian with 42 years of clinical credibility and a network built over four decades, it lands differently. Let's talk about what that means for your brand.
Why Dr. Sood's Backing Matters
42+ years of clinical practice — the deepest possible credibility with Indian veterinarians
Founder of one of India's oldest and most trusted veterinary practices
Government advisory roles and national programme leadership
International surgical training (NYU) combined with deep India market knowledge
A name that veterinary professionals across India already know and respect